So who would the target customer be here, it can't be a very big target. Are there enough people in the world willing to buy this in order to make producing it worth their while? Maybe production costs are cheap for perfume these days?
What percentage of current and past Marvel fans would bother with cologne? Have you been to a comic convention? Most of these guys don't worry about how they smell. Maybe they wouldn't use it, but just keep it minty-in-box.