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 DC's 'New 52' sales have fallen to lowest level

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Lawson



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PostSubject: DC's 'New 52' sales have fallen to lowest level   Tue Apr 23, 2013 11:56 am

March 2013 direct-market order data is available for DC Comics.

This online analysis suggests that the "new 52" experiment already has lost steam. On average, DC Universe titles are selling at their lowest levels since the companywide reboot. Nearly one-third of DC Universe titles are selling under 20,000 copies a month, which is -- some retailers say -- the cutoff point where it makes little sense to order shelf copies.

Selected comments and titles:


Estimated sales of the average new DC Universe comic book fell to 31,000, the lowest level since the big “New 52″ relaunch of September 2011.

Also, the publisher’s total unit sales dropped from 2.43 million in February to 2.22 million in March, the lowest figure since July 2011, when DC sold an estimated total of 2.09 million comic books to comics retailers.

There were 18 “New 52″ titles selling below the 20,000-unit mark in March. Eight of them are officially cancelled, so that leaves another 10 titles in the danger zone. And three of those — Threshold, Katana and Vibe — were launched in 2013, meaning less than three months ago.

* * * * *

INSURGENT
01/2013: Insurgent #1 of 6 -- 7,143
02/2013: Insurgent #2 of 6 -- 4,662 (-34.7%)
03/2013: Insurgent #3 of 6 -- ?

The third issue of Insurgent came out in March but didn't make the Top 300 chart. Which means it sold fewer than 4,077 units.

As you may have heard, DC decided to cancel this six-issue miniseries halfway through, so this was also the final issue. The two additional issues solicited through May won’t be published.

* * * * *

HUMAN BOMB
12/2012: Human Bomb #1 of 4 -- 11,212
01/2013: Human Bomb #2 of 4 -- 8,152 (-27.3%)
02/2013: Human Bomb #3 of 4 -- 6,931 (-15.0%)
03/2013: Human Bomb #4 of 4 -- 6,379 (- 8.0%)

Predictably terrible sales, despite an established creative team (including Jerry Ordway). The market doesn't support this sort of book unless publishers give it a reason to. Just throwing it out there as one of (as of March 2013) 67 new DC Universe comic books per month doesn't cut it, and it never will.

* * * * *

THE LEGION OF SUPER-HEROES
03/2012: LoSH #7 -- 21,894 (- 6.6%)
04/2012: LoSH #8 -- 21,457 (- 2.0%)
05/2012: LoSH #9 -- 20,854 (- 2.8%)
06/2012: LoSH #10 -- 19,963 (- 4.3%)
07/2012: LoSH #11 -- 19,421 (- 2.7%)
08/2012: LoSH #12 -- 18,907 (- 2.7%)
09/2012: LoSH #0 -- 21,561 (+ 14.0%)
10/2012: LoSH #13 -- 18,487 (- 14.3%)
11/2012: LoSH #14 -- 17,767 (- 3.9%)
12/2012: LoSH #15 -- 16,912 (- 4.8%)
01/2013: LoSH #16 -- 16,496 (- 2.5%)
02/2013: LoSH #17 -- 16,242 (- 1.5%)
03/2013: LoSH #18 -- 16,148 (- 0.6%)

For Legion, these are the lowest sales of the last 10 years, and then some.

* * * * *

JUSTICE LEAGUE OF AMERICA'S VIBE
02/2013: Vibe #1 -- 27,051
03/2013: Vibe #2 -- 19,092 (-29.4%)

KATANA
02/2013: Katana #1 -- 27,021
03/2013: Katana #2 -- 19,247 (-28.8%)

Geoff Johns says he's quitting Vibe with no. 2.

* * * * *

BEFORE WATCHMEN: OZYMANDIAS
07/2012: Ozymandias #1 of 6 -- 98,011
08/2012: Ozymandias #2 of 6 -- 64,460 (-34.2%)
09/2012: Ozymandias #3 of 6 -- 52,280 (-18.9%)
10/2012: --
11/2012: Ozymandias #4 of 6 -- 48,404 (- 7.4%)
12/2012: --
01/2013: Ozymandias #5 of 6 -- 43,063 (-11.0%)
02/2013: --
03/2013: Ozymandias #6 of 6 -- 41,076 (- 4.6%)

“They did it 26 years ago.”
– Anonymous comics retailer, looking at the sell-through notes on a Before Watchmen comic

* * * * *

FLASH
03/2012: Flash #7 -- 64,975 (- 4.5%)
04/2012: Flash #8 -- 63,702 (- 2.0%)
05/2012: Flash #9 -- 62,807 (- 1.4%)
06/2012: Flash #10 -- 55,681 (- 11.4%)
07/2012: Flash #11 -- 53,674 (- 3.6%)
08/2012: Flash #12 -- 51,779 (- 3.5%)
09/2012: Flash #0 -- 56,890 (+ 9.9%)
10/2012: Flash #13 -- 49,936 (- 12.2%)
11/2012: Flash #14 -- 48,012 (- 3.9%)
12/2012: Flash #15 -- 45,925 (- 4.4%)
01/2013: Flash #16 -- 44,093 (- 4.0%)
02/2013: Flash #17 -- 42,936 (- 2.6%)
03/2013: Flash #18 -- 41,659 (- 3.0%)

The book keeps sliding down the chart.

* * * * *

SUPERMAN
03/2012: Superman #7 -- 66,588 (- 4.4%)
04/2012: Superman #8 -- 64,486 (- 3.2%)
05/2012: Superman #9 -- 62,232 (- 3.5%)
06/2012: Superman #10 -- 59,081 (- 5.1%)
07/2012: Superman #11 -- 56,066 (- 5.1%)
08/2012: Superman #12 -- 53,326 (- 4.9%)
09/2012: Superman #0 -- 60,493 (+ 13.4%)
10/2012: Superman #13 -- 52,155 (- 13.8%)
11/2012: Superman #14 -- 52,572 (+ 0.8%)
12/2012: Superman #15 -- 51,225 (- 2.6%)
01/2013: Superman #16 -- 50,621 (- 1.2%)
02/2013: --
03/2013: Superman #17 -- 49,666 (- 1.9%)
03/2013: Superman #18 -- 48,236 (- 2.9%)

* * * * *

GREEN LANTERN
03/2012: Green Lantern #7 -- 90,232 (- 4.1%)
04/2012: Green Lantern #8 -- 88,335 (- 2.1%)
05/2012: Green Lantern #9 -- 87,601 (- 0.8%)
06/2012: Green Lantern #10 -- 80,615 (- 8.0%)
07/2012: Green Lantern #11 -- 78,708 (- 2.4%)
08/2012: Green Lantern #12 -- 77,187 (- 1.9%)
09/2012: Green Lantern #0 -- 89,909 (+16.5%)
10/2012: Green Lantern #13 -- 91,814 (+ 2.1%)
11/2012: Green Lantern #14 -- 78,499 (-14.5%)
12/2012: Green Lantern #15 -- 74,363 (- 5.3%)
01/2013: Green Lantern #16 -- 72,884 (- 2.0%)
02/2013: Green Lantern #17 -- 71,060 (- 2.5%)
03/2013: Green Lantern #18 -- 69,801 (- 1.8%)

Despite the “Ruby Wrath of the Red Road Ragers” crossover, Green Lantern continues a slow decline. The last time the book had fewer than 70K initial orders was in February 2009.
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edquinby001

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PostSubject: Re: DC's 'New 52' sales have fallen to lowest level   Tue Apr 23, 2013 3:13 pm

Interesting, and depressing, numbers to be sure. What really struck me is that Green Lantern outsells Superman consistently and substantially. I haven't read either for awhile, so I have to wonder why this is?

Has Green Lantern been a much better book than Supes during this period?

Did Green Lantern get a long-lived sales bump from its mediocre movie outing?

I think the Green Lantern books continuity were the least affected by the Nu-52 reboot. Not sure about that, but maybe GL books kept some of the longtime fans who bailed in the latest DC renovation?
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Lawson



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PostSubject: Re: DC's 'New 52' sales have fallen to lowest level   Tue Apr 23, 2013 3:28 pm

Geoff Johns wrote a long and popular run on GREEN LANTERN ... until recently. The buzz seems to be fading. Maybe too many major crossover events, maybe too many Rainbow Lanterns. Johns is scheduled to step down as writer soon. The title also had been blessed with some fan-favorite artists, like Ivan Reis.

You're correct, the new 52 reboot pretty much left Green Lantern -- and Batman -- alone. Those were DC's best-selling heroes, so management shrewdly decided not to mess around with them.

By contrast, Superman got completely retooled. No one person has been assigned long-term responsibility for him. DC doesn't seem sure where to go with the character. So, he's kind of floundering around, as he has been for years.
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JamesCarter

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PostSubject: Re: DC's 'New 52' sales have fallen to lowest level   Tue Apr 23, 2013 11:34 pm

It makes me sad that Superman comics don't sell well. It shouldn't be that difficult to sell the world's greatest superhero and his adventures.
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Joe Lee
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PostSubject: Re: DC's 'New 52' sales have fallen to lowest level   Thu Apr 25, 2013 2:36 am

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The Real Steel Deal

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PostSubject: Re: DC's 'New 52' sales have fallen to lowest level   Thu Sep 25, 2014 6:17 pm

DC finally got me to quit reading their stupid comics.
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Terry M (Ditko Fan)

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PostSubject: Re: DC's 'New 52' sales have fallen to lowest level   Thu Sep 25, 2014 8:14 pm

What made you "finally" quit reading "stupid comics"?
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The Real Steel Deal

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PostSubject: Re: DC's 'New 52' sales have fallen to lowest level   Fri Sep 26, 2014 2:32 pm

Terry M (Ditko Fan) wrote:
What made you "finally" quit reading "stupid comics"?

Poorly written and unexciting and too expensive and repeated stories without any of the zest. Zestless.
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Terry M (Ditko Fan)

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PostSubject: Re: DC's 'New 52' sales have fallen to lowest level   Fri Sep 26, 2014 7:14 pm

Fair enough.

Do you read any comics?
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The Real Steel Deal

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PostSubject: Re: DC's 'New 52' sales have fallen to lowest level   Fri Sep 26, 2014 7:44 pm

Terry M (Ditko Fan) wrote:
Fair enough.

Do you read any comics?

I got a bunch on my phone because comixology had a free sale yesterday and I bought some dollar bin comics and Adventures of Superman Wednesday and about 30 comics from the Bill Loebs Flash run during a Labor Day sale. I had fun reading Terminal Hero and Winterworld yesterday.
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Joe Lee
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PostSubject: Re: DC's 'New 52' sales have fallen to lowest level   Sat Sep 27, 2014 4:12 pm

I get some new comics, not much and none are DC or Marvel. There is probably less than ten comics on my monthly pull list these days.

Dynamite is doing some good work with The Shadow and Flash Gordon. Dark Horse has Hellboy, the Goon and The Black Beetle. But i mostly do trades, and usualy second hand at that, Half-price Book or Amazon, I'm working theough a few stacks, Usagi Yojimbo, Walking Dead, Fear Agent...

Every once in a while i'll pick up a cheap DC trade. Paul Dini dis some Batman books, and i tried a few of the Lantern wars.

Last DC book i read was Pandora something or other, for $2, didn't like it. Oh well.
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Peter Urkowitz

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PostSubject: Re: DC's 'New 52' sales have fallen to lowest level   Sun Oct 19, 2014 10:50 pm

DC does publish Astro City under the Vertigo imprint, that's still worthwhile.

I hear good things about some of the the other Vertigo titles too.

I have been reading Batman '66, that's been pretty fun, really captures the goofy vibe of the old tv show.

Also been picking up Grant Morrison's Multiversity titles. They are only so-so, but I'm a sucker for Morrison, so I am going to stick it out and see how they turn out.

Once in a while I will also pick up a stray Superman issue. There is a title that I think reprints stories that appeared on the web first. One issue of that was pretty good recently.

So i can't say that i have sworn off DC entirely, but I'm certainly reading much less of their stuff than once upon a time.
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